Designer
Luis Hernandez
Hello and welcome to my online resume. On this webpage, you’ll find links to all of my work and information regarding my employment history. You’ll also get to know me a bit better as well. If you’re a potential employer I hope you’re not only impressed by my portfolio, but also find me to be a great fit for your company culture.
My Experience
Nearly Six years of Digital Marketing And Design
For almost six years now, I’ve gained extensive knowledge of the industry’s best practices for graphic design, web design, and digital marketing. Not only do I have a keen eye for great design, I also have experience with general marketing tasks such as ads, analytics, SEO, and copywriting.
Here you can see some of my previous employers and what my responsibilities were while working there.
Digital Raven
Oct 2022 – Present
Lead Designer
Spearheaded website security, hosting, maintenance, and updates to ensure seamless client operations. Designed and developed client websites using Divi Builder, HTML, and CSS, delivering modern and functional designs. Enhanced online visibility for clients by implementing SEO strategies using Semrush, driving measurable traffic growth. Delivered comprehensive graphic design services, including branding, logo creation, and both digital and print design, tailored to client needs.
Quality Control Solutions, Inc.
Oct 2023 – Present
Marketing Specialist
Revitalized brand identity by overhauling website design and modernizing branding collateral, ensuring alignment with current industry trends. Increased revenue in key product lines through a user-friendly website redesign and improved user experience. Conducted data-driven evaluations to optimize product pages and navigation, resulting in increased customer engagement and retention.
Gatorwraps
Sep 2021 – Oct 2022
Vehicle Wrap Graphic Designer
Collaborated closely with clients to conceptualize and execute visually compelling vehicle wraps tailored to their business goals. Created high-impact designs using Photoshop and Illustrator, enhancing brand visibility for diverse clientele. Managed multiple projects simultaneously, ensuring timely delivery while maintaining design excellence and client satisfaction.
Primus Cable | Digital Marketing Made EZ
Dec 2020 – Sep 2021
Marketing Specialist
Boosted ad revenue by 240% through targeted SEO campaigns utilizing Google Ads and Analytics. Designed and launched marketing collateral, including email banners and website assets, using Photoshop and Illustrator. Oversaw website management and enhancements on WordPress, Shopify, and custom HTML/CSS/JavaScript platforms. Improved email marketing efficiency by implementing Hubspot, streamlining campaign deployment and performance tracking. Co-designed the cable finder feature on the website, enhancing product discoverability and customer satisfaction.
AbleSource Digital
June 2019 – Dec 2020
Marketing Specialist
Developed dynamic WordPress websites using Themify, delivering functional and visually appealing digital experiences. Created high-quality marketing materials with Photoshop and Illustrator, supporting brand campaigns and client outreach. Streamlined workflows for design projects, ensuring timely delivery and alignment with client expectations.
Graphic Design, Web Design & More
Primary Skills
Here are some of my primary skills. As a graphic designer, I always try to stay up-to-date with design trends and tools. Photoshop and Illustrator are my primary design tools and I use them for almost every design project. If the situation calls for it, I use InDesign to mockup documents and print collateral.
As a web designer, it’s become industry standard to use Figma to mockup websites. To supplement my web design skills, I learned HTML and CSS to make custom website changes quick and easy. I usually design emails in Illustrator or Photoshop, but if needed, It also makes coding emails a breeze. I also understand JavaScript fairly well.
- Photoshop & Illustrator
- Figma
- InDesign
- HTML & CSS
- Email Marketing
- JavaScript
Secondary Skills
Though my primary focus is design, I also know a little about Search Engine Optimization as it goes hand-in-hand with website creation. Social Media Management also comes with social media post design. Google Ads and Analytics are also necessary areas of skill in good web design. I’m also familiar with CRMs such as Hubspot, Podio, and Trello.
- Search Engine Optimization
- Social Media Management
- Google Ads & Analytics
- CRM Systems
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Fast Learner
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Highly Collaborative
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Spanish Fluent
Portfolio Links
Website Mockups
Social Media Graphics
Vehicle Wraps
Full Design Portfolio
About Me
A creative in Lake Elsinore, CA
Know the Designer
Now that you know what I can do, let me share with you who I am. I’m an eccentric extrovert and I enjoy making everyone’s day better. I believe that taking the time to laugh is sometimes all you need to get through the day. I love spending time with good friends and having deep conversations.
In my free time, you can find me recording my own music or practicing worship songs for my church. My faith is a huge part of who I am and I love God more than anything. I have the most gorgeous wife in the whole world and love taking her out to ramen (my second love after her). I’m also trying to learn how to code my own video games.